+33(1) 43 59 29 90 contact@gootenberg.fr

 

FROM BLABLA TO DATA,

THE ROAD TO PR TRANSFORMATION

Whether it is Media or Public Relations, PR have long been seen as the poor relation of measurement. Although it is difficult to evaluate the impact of a PR campaign on the company’s business, there is a solid basis for assessing its impact on public opinion. As marketing or advertising do, PR need to accept measurement and undisputed KPIs.At Gootenberg, rather than gossiping about the quality of the work we do, we prefer to base our promise on data: Undeniable items – such as audience, share of voice or SEO – are measurable elements – before and after our campaigns. This is the key to an effective Public Relations approach.