+33(1) 43 59 29 90 contact@gootenberg.fr

Our Mission

WE ARE GOOTENBERG

 

Why this name ?

Gutenberg, inventing the printing press, revolutionized how we learn about the world and allowed the birth of the media. Five centuries have passed and the era of the worldwide web today leads to a new way of accessing and sharing information, dominated by a famous search engine. None can now communicate by ignoring this paradigm. That’s why we created Gootenberg, Reputation Management Consulting Agency. We support companies in their Public Relations strategy, covering the field of media and social media – and we measure the results of our actions.

Good agencies love measurement

Let’s be clear, all agencies today can easily access prodigious digital tools. Media sites and apps, media monitoring platforms and social media platforms, there is an overwhelming offering and it’s the agency’s role to select – and master – some of these new tools, that are essential to carry out effective campaigns. The value of these tools is obviously to evaluate results – but also to set a performance target in advance.

 
 

 

Media relations


Public Relations is Gootenberg’ s core business. They cover all the dialogue techniques that we set up with the key audiences of the company. Customers, of course, but also partners, labour and finance markets – and all influencers that are critical for corporate recognition.
At the centre of this system, Media Relations are a key instrument for corporate visibility and legitimacy. The goal is to adapt the company’s messages to editorial constraints, and make them relevant in the general news context. To be efficient, we base our PR programs on our exclusive ACCES © Method: Analysis, Core Targets, Content, Execution, Success.

 

Social media


Social Media are part of the Public Relations strategy. Gootenberg can support you in monitoring your online presence and defining your Social strategy. The agency implements all tools necessary for maintaining the brand reputation: Monitoring and measurement, content creation, community building and management. We take care of these missions so as to establish a consistent visibility for the company and its brands. Because we are convinced that reputation management is based on a virtuous circle, which does federate online and offline strategies.

 

Crisis management


Public Relations is the only instrument adapted to crisis situations. To support you in sensitive situations, Gootenberg sets up personalized trainings including the stress test of specific simulations: speakers’ media-training, crisis training, social crisis management, we produce training sessions adapted to the specific needs of each business. We also work on your company’s best practices: monitoring alert procedures, setting up crisis rooms, defining response strategies and management guidelines for sensitive situations.

 

Take a look at our views in trade media                                                                                                        GOOTENBERG IN THE MÉDIA